User Experience Design & Content Strategy
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Netflix Account Home & Navigation

Designer involved with the reconsideration of the Netflix homepage in late 2009, with goal of visually revamping and adding functionality for the user.

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Overview

Goals & Challenges

Diagram of the netflix user experience.

What is a users “Home” ?

Image breakout of the key features of a new home 1. the que up front, 2, the recommendations above the fold, 3 the recommendation in rows 4 shortcuts to genre navigation …almost like a simplified mobile experience.

Surfacing functionality in one location

Variations of the new home

the al versions