Overview
The iTunes store had remained largely the same since its launch. The iOS version of the store had not changed at least since the introduction of iPhone in 2007. The iOS design structure was largely derived from the desktop version and was not aimed at a robust experience but primarily trying to leverage the featuring aspect of the store on limiting the amount of things you could actually do to the most top level options afforded to you by the desktop experience.
Goals & Challenges
Information Density: The old store had scaled with little regard for how much the users was seeing. Information hierarchy: The old store managed to combine media types and information that needed organization. Overall visual appeal: The combination of poor density and poor hierarchy made for large amounts of visual noise.
Feature 1
Vestibulum ante ipsum primis in faucibus orci luctus et ultrices posuere cubilia Curae. Vestibulum ante ipsum primis in faucibus orci luctus et ultrices posuere cubilia Curae. Vivamus a ante congue, porta nunc nec, hendrerit turpis. Suspendisse nec congue purus. Integer tempus, elit in laoreet posuere, lectus neque blandit dui, et placerat urna diam mattis orci.